Brain Adaptive Leadership
30 March 2019

Brief Description

We live in the century of the brain. During the last 20 years neuroscience and behavioral economics have shattered so many myths about decision making and behavior that rationality is fast going out of fashion as managerial and leadership capability. Replacing rationality is a more complex, deep and holistic understanding of the inner workings of the human brain and how it influences our lives. Popularity of leadership seminars regarding the forces that shape our leadership behavior proved that people from a variety of professions are hungry to learn the new 'rules of the leadership game'. The problem is that from the large number of existing leadership seminars very few provide a step-by-step method for harnessing all this knowledge in a simple, systematic and practical way for business leaders.

This seminar seeks to increase awareness as well as help managers develop further their leadership capabilities by focusing on applied knowledge coming from brain science. In particular, during this seminar participants will have the chance to familiarize with the most important findings from Neuroscience and behavioral science, trained on simple-tounderstand and simple-to-follow method, namely the Brain Adaptive Leadership (BAL) framework. Based on brain and behavioral science, this seminar targets to uncover ways to boost executives' leadership brains and prepare them in adjusting their behavior for challenging and complex business environments. The seminar will show that adaptive leadership is a balance between meeting needs for individual (brain) and organizational (system) integration and adaptation to the internal and external (political, cultural and economic) challenges.

Alexandros Psychogios
Professor of International HRM,
Birmingham City Business School (UK)
Schedule

09 : 00 – 10 : 30

10 : 30 – 10 : 45

10 : 45 – 12 : 15

12 : 15 – 12 : 30

12 : 30 – 14 : 00

14 : 00 – 15 : 00

15 : 00 – 16 : 30

16 : 30 – 16 : 45

16 : 45 – 18 : 15


UNDERSTANDING ORGANIZATIONAL CHANGE & COMPLEXITY

COFFEE BREAK

HUMAN BEHAVIOUR IN ORGANIZATIONS: THE THREE BRAINS APPROACH

COFFEE BREAK

THE THINKING BRAIN (CLINIC CASE 1)

LUNCH

THE EMOTIONAL BRAIN (CLINIC CASE 2)

COFFEE BREAK

THE LIZARD BRAIN (CONCLUSIONS)
HR Management and Organisational Behaviour
20 April 2019

Brief Description

Every organization says that its most important resource is its people! Yet, how we manage these resources, what makes them effective and what they are looking for is very often misunderstood. What experience has taught us is that creating a motivated workforce goes well beyond simple payment of wages. And, today, this is being even more complicated by the Millennials (Generation Y) joining our companies. In this workshop/seminar we are going to look at a number of different key issues that can energize and motivate our people to be their best and do their best.

Participants will leave with a deeper:
1) appreciation of todays' workforce needs and guidance towards future change
developments and,
2) understanding how to support our workforces in their day to day challenges through
people based, and context specific, implementation of behaviors and tools.

Training Methods:
Active Learning; Case Studies; Audio-Visual; Group Analysis; Qualitative Discussion and Presentation


Leslie T. Szamosi
Dr, MBA Academic Director,
The University of Sheffield International Faculty (UK)
Schedule

09 : 00 – 10 : 30

10 : 30 – 10 : 45

10 : 45 – 12 : 15

12 : 15 – 12 : 30

12 : 30 – 14 : 00

14 : 00 – 15 : 00

15 : 00 – 16 : 30

16 : 30 – 16 : 45

16 : 45 – 18 : 15


ADVANCES IN THINKING ABOUT WORKPLACE MOTIVATION

COFFEE BREAK

MANAGING GENERATION Y (MILLENNIALS)

COFFEE BREAK

SUPPORTING OUR WORKFORCES DURING TIMES OF UNCERTAINTY

LUNCH

OVERCOMING RESISTANCE TO CHANGE

COFFEE BREAK

PRESENTATIONS AND ASSESSMENT
Role of Marketing Communications Strategies in an
Ultra-competitive Marketplace

11 May 2019

Brief Description

This module addresses issues relating to IMC (promotional/communications) strategies and techniques that all contemporary marketers should adopt. There will be special emphasis in the integration of the various means of communication and modern practices.

Through the discussion of successful communications efforts by various organizations, ranging from FMCG to services and luxury brands, the participants will be in a position to understand, appreciate, and adopt such techniques in their work.

More specifically, techniques in clever advertising --through the use of message appeals, celebrity endorsers, and the creation of print ads--, sales and trade promotion tactics, the use of public relations, and product placement, will be some of the major areas that will be covered.

Christos Liassides
Senior Lecturer,
The University of Sheffield International Faculty (UK)
Schedule

09 : 00 – 10 : 30

10 : 30 – 10 : 45

10 : 45 – 12 : 15

12 : 15 – 12 : 30

12 : 30 – 14 : 00

14 : 00 – 15 : 00

15 : 00 – 16 : 30

16 : 30 – 16 : 45

16 : 45 – 18 : 15


IMC THROUGH BRANDING AND PACKAGING STRATEGIES

COFFEE BREAK

MESSAGE APPEAL STRATEGIES

COFFEE BREAK

PRINT AND ON-SCREEN ADVERTS STRATEGIES

LUNCH

PROMOS AND PR - HOW TO CREATE NEWS

COFFEE BREAK

PRODUCT PLACEMENT STRATEGIES - THE WAY FORWARD
Change Management and Innovation
8 June 2019

Brief Description

This module is about understanding and developing new aspects of managing change and innovation in modern organisations. In particular this module aims to develop understanding of the various issues and practices that directly relate to the human behaviour during an organisational change and innovation process.

Change might not necessarily bring innovation, but innovation surely brings change. When organizations and individuals, who take decision in an organization, understand the apparent difference between these two, they can quickly accelerate organizational productivity, retool their entire process and channelize the work order in an entirely new fashion — thereby adapting to the evolving time and catering to the demands of audiences. Let us find more how organizations and people who run them should manage change and innovation.

Giovanni Serafini
Lecturer in International Business and Management
Essex Business School, University of Essex (UK)
Schedule

09 : 00 – 10 : 30

10 : 30 – 10 : 45

10 : 45 – 12 : 15

12 : 15 – 12 : 30

12 : 30 – 14 : 00

14 : 00 – 15 : 00

15 : 00 – 16 : 30

16 : 30 – 16 : 45

16 : 45 – 18 : 15


The impact of leadership on organizational change

COFFEE BREAK

Setting direction of organizational change

COFFEE BREAK

Managing organizational change

LUNCH

Managing organizational learning and technology in the digital era

COFFEE BREAK

Change management and the need for sustainability: Vision for tomorrow's organizations
Strategic and Operational Management
21 September 2019

Brief Description

Business strategy and operations is constantly in transition in virtually all industries. What worked in the past may no longer work for you and your business in the current market.

Strategic plans must specify goals, objectives, performance measures and more. Operations are critical to achieving the strategy that's been described. It is essential to connect these two aspects of your business. This module prepares you to think about your business' strategy in today's world, and helps you understand how to not only connect your business plans to operational goals, but to also drive operations using your strategy.

What you can expect from this introductory session on strategic and operations management:
* Develope an appropriate strategy for your business
* Understand how to connect strategy to operations
* Create a shared view of the business
* Drive operational goals with your strategy
* Discuss related topics such as the key elements of process analysis, how to optimize labor, and productivity quality

After taking the session, you will be able to:
* Connect strategy to operations that involves defining an operations strategy and translating that into tactical objectives and action plans
* Understand the need to connect strategy and operations
* Recognize appropriate strategic goals to drive operations
* Comprehend the importance of Strategic and Operational Management

Chris Dressler
CEO of CoreValue,
Founder of Dressler Consulting LLC (US, NYC)
Schedule

09 : 00 – 10 : 30

10 : 30 – 10 : 45

10 : 45 – 12 : 15

12 : 15 – 12 : 30

12 : 30 – 14 : 00

14 : 00 – 15 : 00

15 : 00 – 16 : 30

16 : 30 – 16 : 45

16 : 45 – 18 : 15


STRATEGY AND A SHARED VIEW

COFFEE BREAK

DRIVING OPERATIONS

COFFEE BREAK

MEASURING SUCCESS

LUNCH

CASE STUDIES

COFFEE BREAK

PRESENTATIONS AND ASSESSMENT
Practical Finance for Executives: An Introduction to Finance Function
28 October 2019

Brief Description

During this course the students will learn how a single and a group finance function are managed. After some accounting basics for customer credit decisions and investment projects participants gain an understanding of a finance organization in the time of shared service centers.

Discussing how to work with banks on credits, deposits and currency operations will enable to judge the treasury function. Forecasting cashflows is a key element of financial management. High inflation and currency devaluation are typical in emerging markets and should be understood by participants.

Internal and external audit should be used to develop the finance function. Of course compliance questions will also be covered because of their importance in emerging markets.

Rolf Zinne
CFO of BASF Ukraine,
Head of BASF SE Representative Office in Georgia (Germany)
Schedule

09 : 00 – 10 : 30

10 : 30 – 10 : 45

10 : 45 – 12 : 15

12 : 15 – 12 : 30

12 : 30 – 14 : 00

14 : 00 – 15 : 00

15 : 00 – 16 : 30

16 : 30 – 16 : 45

16 : 45 – 18 : 15


ACCOUNTING FOR DECISIONS IN CREDIT AND INVESTMENTS

COFFEE BREAK

FINANCE ORGANIZATION, PROCESSES AND SHARED SERVICES

COFFEE BREAK

FINANCING AND CURRENCY RISKS

LUNCH

CASHFLOW PLANNING AND COPING WITH HIGH INFLATION

COFFEE BREAK

SPECIAL CASES, AUDIT AND COMPLIANCE
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